13 Essential Characteristics required to do a Wholesale Tea Business
Tea is one of the most common fluids being consumed all over the world. With thousands of varieties to choose from, and billions of tea lovers spread internationally, one may see the potential the tea business hold.
Well if you are questioning whether the wholesale tea business industry worth entering, then the answer is YES! It is worth the shot.
The following are the significant characteristics required for a businessman or businesswoman to do the wholesale tea business. Let’s dig into it.
- INTEREST IN BUSINESS
The first and the foremost thing to start a new venture is passion. Only passion can drive an individual to do things, and make a career out of it. If being a tea seller is something you want to become then nothing can stop you from succeeding.
- READY TO TAKE RISKS
With every decision comes the risk. Similarly, entering into a tea business can have it too. Threat from competitors or unable to pursue the tea supplier for the desire requirements to name a few. But it is said, with higher risk comes the higher reward.
- OPPORTUNITIES FOR THE BUSINESS
Entering into the market, one should seek the opportunities to succeed. For the tea wholesale business, entrepreneur should recognize the nature of the market. Whether dealing with tea that’s aimed towards the masses like green tea or to a specific niche such as tea for arthritis or diabetes. Wholesale tea business can also stock on imported tea that is not locally available to explore the options to survive and become successful
- LEGAL REQUIREMENTS TO START THE BUSINESS
Now that one has decided to do tea wholesale business and considered the risks and opportunities, see the legal requirements to start the business in your region i.e. India. Register the business with its name, get a food safety license and go through the whole legal process.
- EXPECTATIONS OF THE CUSTOMERS
Customers are the ones to decide whether the business is a success or a flop. Hence, what they require from you and what they need should be the top priority. For a new business it is more important to meet customer satisfaction in order to survive in the market, otherwise, the already established business would be a great barrier in the journey of prosperity.
- LINK WITH THE SUPPLIER
If you are doing a wholesale tea business, the most crucial factor is selection of a supplier. Since it a food product, safety and hygiene should be on top of your priority list. If you select the right supplier, this headache can be reduced and you can concentrate on your business. It is applicable to your supplier who might be local or international. Bulk buying of tea might be possible for some types of tea, while others may get bad hence a new shipment may be required. It requires a trustworthy link with tea manufacturers.
- BUSINESS PLAN
A strong short and long term business plan is required for the business to get successful. It should indicate your business objective and the resources required to meet them. Tea business might be simple but a sound business plan is still needed.
Be it traditional or digital marketing, it is of great use to let everyone know that a business is there with their own USP. Online marketing however is a better choice. It is not only efficient but effective too.
- EFFECTIVE WAYS TO REACH CUSTOMERS
If an online business then design an attractive website with all options included in it, to ease a purchase or decision by a customer. If you are planning for an outlet then work on an attractive outlet.
- MONITOR CUSTOMER REVIEWS
Keep a check on what kind of response you are getting. If positive, and customers are contented, use it as a marketing tool to attract more customers. If negative, use it to become better.
- COMMUNICATE WITH THE SUPPLIER
This is crucial for the progress of the business. Constant interaction will allow the wholesaler know about the new product range the tea supplier has introduced, the price they are willing to sell and also the USP of the newly introduced tea that will encourage the consumers to buy. This can in return, benefit the tea manufacturer too as they would have an idea about the market by analyzing which kind of tea is performing well in the market.
- KNOWLEDGE ABOUT THE PRODUCT
Wholesale tea supplier should have a clear idea about what products they are selling. For instance, tea is not a perishable good hence can be stored for long. Research before starting any venture is mandatory for the wholesale tea business. Similarly, gap in the market can be covered by introducing similar products of what business is already offering.
Last but not the least, being involved in a food business can be extremely profitable but the threat is high too. Health safety of the customer is the topmost priority and should not be neglected. High quality of the tea from the supplier should be ensured to avoid any health hazards that might cost the customers.
Keeping all these essential characteristics in mind can help one become a progressive wholesale businessman.
Wanted to do a wholesale tea business? Yethai Tea would be the best choice